In textiles, the market for casual wear and sportswear has always been a leader in other products and is widely favored by consumers, especially products that emphasize functionality in recent years. However, only genuine experts can understand the meaning of functional sportswear. If consumers want to understand the true function of wearing them, they need to be provided with correct information by professionals.

Since 1994, many companies have successfully developed a series of functional fabrics based on the characteristics of fibers, each occupying a position in the market according to its end use needs. "It will also enable fiber companies to understand that the purpose is fabric, not fiber itself. This recognition will encourage manufacturers to actively pursue their goals and develop new fibers.". With a clear market goal, the higher the probability of success, different categories are distinguished according to the focus of the appeal, such as age, national conditions, prevalence, gender Take the baby boomers born after 1945 as an example. Currently, they are around 50 years old. Basically, they have the right to save and spend, affecting the mainstream of the market. However, as they age, the impact of the old and new markets is becoming more and more severe, and they no longer follow the rules.